The Oregonian revamps size, shape, look

By Jason Williamsoregonian
Taxpayer Association of Oregon

Media trend watchers take note that today is the debut of The Oregonian newspaper’s new revamped look in order to adapt to changing tastes & times.   It is now laid out like a weekly tabloid (magazine style).   The sections are big color-coded inserts following the example of USA Today format.   This has got to be the biggest physical change to the newspaper  in 50 years.  With more giant photos and less news-type you can see the trend of more attention getting methods used to highlight an ever shrinking news story base.    Overall, The Oregonian is making a creative pitch to consumers to earn their attention and win more subscribers.  Time will tell if it works.

Postscript: It was interesting that a few weeks ago I mentioned on this blog that paper delivery services  were offering subscribers missing newspaper days (M,T,TH) if they paid a lot more.  Since then several friends contacted me asking how can they get this option as if they were taking part in some bootleg underground service for news junkies.  I found that oddly entertaining.

 

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Posted by at 01:36 | Posted in Uncategorized | 40 Comments |Email This Post Email This Post |Print This Post Print This Post
  • mairez

    How is this appropriate news for The Oregon Catalyst? It’s just an infomercial.

    • .

      What’s the difference between a SCREW and a STAPLE? Once upon a time during mid 20th century, The Oregonian newspaper tried to appear a ‘staple’ for fair and balanced journalism. Yet when the Oregon Journal died, the Big O beget turning more to port ‘whine’ after the offsetting screw fell silent.

      Ya sure, then came along Bob Pamplin to the ‘res-cure’ with the Portland Tribune, but you know what ‘cameo’ of that. PT turned out be just another bag of left wing hammers leaving Noah-al, Willamette Week with their rustle in a bustle to Crowe about.

      Today or toady, mairez may be ripe…yet saints be appraised, Oregon Catalyst and Foxy news still better leveling wedges attending the parlaying field, dan der the left wing dilly dally daily muse.

    • If this post is “just an infomercial,” I don’t know who it’s an infomercial for. The Oregonian? Catalyst itself?

      Read the “About OregonCatalyst.com” link on this page and you’ll see that it starts with “… a place for conservative Oregonians to gather and share news, commentary, and gossip.” Feel free to put this post in the commentary or gossip categories if you don’t think it’s “appropriate news” for the site.

  • Eric Blair

    If you subscribe, you can access the daily and Sunday Oregon (depending upon your subscription plan) online. Looks just like the print paper.

    • Warsh the O’s Bigmouth out

      Meanwhile, home delivery subscribers continue getting he short shrift. Really, untold thousands don’t care or desire for the electronic means to go online.

      The seven day delivery suited their needs – yet Big-O financial anal-ites say dump their wants as they account for little contribution to the bottom line. Yep, that sounds like a lot of Mararkey, the kind that Wyden D’Gap cedes.

      Well, dammit, wake up and call for your Senator ‘s attention, now!

      • Eric Blair

        Yep, many don’t want to, or can’t, access the online edition. Just a suggested option for some.

  • Sally

    This rag is fantastic. I use it for all my news. It is a single source that can be trusted.

    • .

      Will the downsizing result with a new moniker, the minnow wrapper?
      Meanwhile, The Porkland Tribune has doubled publication, an indication it’s loaded with more seals than Willamette Week can Killer Shark wean.

  • guest

    Ending 7 day home delivery remains a stinging slap in the face to thousands of Oregonian subscribers who decidedly prefer the former presence and/or convenience.

    Yes, the electronic media might seem awesome to millennial s, yet for the greatest generation and boomers, newsprint will remain outstanding until library shelves become devoid of books and other print texts.

    For 6 months now, the curtailed Oregonian home delivery is certain to have encountered an enormous wave of complaints, yet it seems no one in charge at the Big O dares step forward and offer a comprehensive poll and to publish unabridged results. Why is that?

    Meanwhile, community newspapers and their web sites seem to be doing quite fine while the ‘daily’ dilly-dallies, fiddling with infrastructure while loyal subscribers to burn. Again, why is that?

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