Ads exposes SEIU agenda behind Seattle $15-hr min wage


International Franchise Association

WASHINGTON, D.C. – The International Franchise Association, the world’s largest organization representing franchise owners, launched an ad campaign this week to inform Seattle residents about the Service Employees International Union’s (SEIU) well-planned, strategic attack on independently-owned, small business franchisees, and SEIU’s self-serving motives for discriminating against them in the city’s new minimum wage law.

The radio campaign, which begins on KOMO Newsradio and KIRO Radio 97.3 FM, discloses that David Rolf, the president of SEIU in Washington, admitted that part of SEIU’s motivation for the higher minimum wage in Seattle was to break the business model for franchisees and in turn, expand the union’s membership to franchise employees.

Seattle’s new minimum wage law treats franchisees not as the small, locally-owned businesses they are, but as big, out-of-state businesses. Franchisees with fewer than 500 employees, including those with even just one employee, must adopt the higher $15 minimum wage on the same expedited three-year timetable as big businesses, such as the Boeing Co., with more than 500 employees, beginning in April 2015.  The new law calls for non-franchised businesses with fewer than 500 employees to phase in the $15 minimum wage over seven years.

This unfair and discriminatory provision was added at the behest of SEIU, according to statements and emails filed in court as part of a lawsuit by the IFA.

“It’s high time the public knows about the SEIU’s real motives behind its campaign to increase the minimum wage in Seattle and around the country,” said IFA President & CEO Steve Caldeira, CFE.  “The SEIU’s concern is not for the employees working at franchise businesses, but the union’s real mission is to force these hard-working employees to join the SEIU’s dwindling membership ranks in order to get dues deducted from their paychecks.”

As the new radio ad says, “The last thing a low-wage worker needs – even ones making $15 an hour – is a monthly bill for union dues.”

Besides the ad campaign, the IFA filed its lawsuit in June to challenge the discriminatory provisions of the city’s new minimum wage law.  Earlier this month, IFA requested a preliminary injunction to stop the part of the new law that unfairly classifies small franchise businesses as large businesses.  The preliminary injunction would halt this blatant discrimination by enabling small franchise business owners to pay the same minimum wage as other small businesses while the litigation is ongoing.

Last week, the National Restaurant Association, the American Hotel & Lodging Association, the Asian American Hotel Owners Association, the Home Care Association of America, the U.S. Chamber of Commerce and the Washington Retail Association joined the legal fight with a “friend of the court” amicus brief.

If the minimum wage law were allowed to take effect as written, small franchise businesses would be forced to pay a much higher wage than their fellow small businesses that aren’t part of a franchise, putting those franchisees at a significant competitive disadvantage. The result could be closed businesses and lost jobs.

SEIU’s push for a $15 minimum wage in Seattle is part of a national effort by the union to break the franchise model and unionize franchisees’ employees. After intense pressure and lobbying by the SEIU, the general counsel of the National Labor Relations Board last month overturned decades of federal and state legal precedent by saying that McDonald’s Corp. can be designated as “joint employers with its franchisees.” This decision, if upheld, would mean that thousands of small-business franchisees would lose control of the businesses they worked so hard to build and the jobs of millions of workers would be placed at risk.

If franchisees and their franchisors are considered joint employers, then the SEIU can more quickly and effectively unionize their employees and expand the union’s power. The union has failed at its attempts to recruit workers at small franchise businesses, but if these locally-owned businesses were suddenly considered national corporations, SEIU’s power grab gets a lot easier.

The SEIU badly needs new members. The U.S. Supreme Court ruled in June that the SEIU can no longer siphon money set aside for low-income and special-needs children and adults who receive care at home by forcing home care and childcare providers who aren’t SEIU members to pay union fees. The Supreme Court’s ruling will likely take away a major source of revenue for the union.

The decision has already led the SEIU in several states, including Washington, to tell those workers it will no longer force them to pay the fees.

“SEIU is a large and powerful political organization whose primary goal is to seek more power,” Caldeira said.  “Instead of hiding behind its purported interest in workers’ rights, the SEIU should be honest with the public about its goals and political agenda.  We filed our lawsuit because someone needs to stand up for equity for small franchise businesses, and stand up to the union by bringing its bullying and bag of tricks into the light of day. The ad campaign is just one more step in bringing the SEIU’s motives into public view.  This is a union that likes to work in the shadows and we are not going to let that happen.”

Listen to the new ad campaign here.

For more information about the lawsuit and the coalition of small business owners working together to oppose the franchisee provisions in the city’s minimum wage law, go to