By Taxpayers Association of Oregon
By our estimate retailer Fred Meyer has been The Oregonian newspaper’s largest advertiser for many years with their big mini-newspaper pull-outs.
Now Fred Meyer is announcing that this will come to an end as they plan to make their advertisements and coupons all digital. This is risky for both The Oregonian and Fred Meyer.
The pain can be felt across the industry.
Forbes reports, “…global advertising revenue for total print is projected to total $47.2 billion this year, a 7.7% drop-off from 2022. The decline follows a recent trend, as the global ad marketplace for print over the past six years, has been cut in half.”
Cut in half!
We support strong local journalism but the challenges they are up against remain strong.