Buried in fundraising texts? Grin and bear it

By William MacKenzie,

Like the bubonic plague, a pestilence of political fundraising messages has descended on me.

“WOW, we’re blown away!” said a frenetic message I recently received from the Democratic Congressional Campaign Committee (DCCC). “Since Kamala Harris announced Governor Tim Walz as her running mate, Top Democrats have UNLOCKED a 400% match through MIDNIGHT Tonight!!!…So please: Will you rush a 4X-MATCHED $3 to the DCCC…”

The Republicans are after me, too.

“Patriot – please don’t ignore this message; we’re grasping at straws here…,” said a recent text message from the National Republican Senatorial Committee (NRSC). “The Democrats are already out-raising and out-spending our America First candidates… Can we count on you to give $10 to ensure Senate Republicans can fight back against Joe Biden and his extremist Democrats in the Senate?”

And in a text message reminiscent of Mission Impossible, where instructions to a secret agent self-destruct after playing, I got a text from Donald Trump Jr. pleading for money and adding, “Please handle this message with care & delete after reading.”

I’m registered as “unaffilated” with a party, but still get most of the online entreaties from Republican-affiliated groups. That may be because, according to research conducted by YouMail, Republicans are outpacing Democrats in political text messaging in 2024 by a ratio of at least 2 to 1.

“Lara Trump viewed your profile yesterday and nominated you for LIVING LEGEND STATUS,” said one message from the Republican National Committee. “This is the highest honor the co-chair can bestow, and she selected YOU.”

Kellyanne Conway, who served as Senior Counselor to President Trump during his term, has pleaded with me to complete a National Security Survey and, by the way, “Will you contribute your most generous gift to support our campaign to take back the Senate and elect a Republican majority?”

Why, you might ask, are the Democratic and Republican parties so damn aggressive in their fundraising? After all, the Biden—now Harris—campaign committee raised $284.1 million and Trump’s campaign committee raised $217.2 million in total between January 2023 and June 30, 2024, the most recent date for which Federal Election Commission filings are available.

Initial numbers from July suggest, however, that the money race has tightened. The Harris campaign reported it raised $310 million last month and had $377 million in cash on hand, while the Trump campaign reported raising just $138 million in July, but still had $327 million in cash on hand.

And both parties expect to spend a lot more.

A report from AdImpact predicted that the 2024 cycle will be the most expensive presidential campaign ever, with total spending expected to reach $10.69 billion, 19% more than spending in the 2019-2020 presidential cycle.

Since text messaging is the primary tool for fundraising, expect a lot more of it.

And don’t expect to stop the deluge by replying “STOP”. That’s a useless effort that tells the sender your phone number is both active and responsive. Blocking the sender’s phone number won’t do much either, because all it does is stop messages from that specific blocked number.

So hang in there. It will end on Nov. 5.