WW: Long Live Oregonians ads short-lived

Long Live Oregonians_thb

by NW Spotlight

Willamette Week (WW) is reporting that Cover Oregon is pulling their “Long Live Oregonians” ads because the Cover Oregon “website is still not letting people apply for insurance.”

WW notes “That was short-lived, Oregonians.”

On top of the cost of the disastrous Cover Oregon website rollout, WW reported back in October that the state had “doubled its nearly $10 million taxpayer-funded advertising” to “more than $21 million” just for the advertising that’s now being pulled.

Speaking on the disastrous and costly Cover Oregon rollout last month, former state Rep. Patrick Sheehan (R-Clackamas) quipped to the Portland Business Journal “We’ve paid for a very expensive jingle.”

Now we won’t even have that.

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Posted by at 07:30 | Posted in Gov. Kitzhaber, Obamacare | 14 Comments |Email This Post Email This Post |Print This Post Print This Post
  • guest.

    Recalled not a moment too soon. IMO, this ad practically as annoying as the McLoughlin Auto Group and Sleep Country USA, TV dumb downers.

    • guest

      Wooey Ooey Ooo! – Aldridge and Lopez

      Rumored the Heat were trash talking ’em throughout the game, too!

  • Britt Storkson

    Why do governments and monopoly utilities purchase advertising? It is not to make sure that certain things are reported. It is to make sure that certain things are NOT reported.

  • Susie

    These sites are very complicated. I can understand why it is not working. They did not pay enough to get the site done by real pros.
    Someday it will work and then they can run this fine ad.

  • Anthony

    21 million for a confusing ad for a product that doesn’t exist. Brilliant. And so Oregon.

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