Reminder: Cover Oregon ads cost $21.4 million

by NW Spotlight

Left-leaning John Oliver recently skewered the Cover Oregon disaster on his HBO political talk show. Speaking on the $248 million wasted on Cover Oregon, Oliver said “To be fair to Oregon, not all of that money was spent on the web site itself – $3 million of it was spent on violently adorable adverts like this.”

But it’s worse than that. It wasn’t $3 million – Oregon actually spent $21.4 million on those “violently adorable” ads to promote a web site that didn’t work.

Willamette Week reported yesterday on the Portland advertising agency that created those “violently adorable” ads. The head of the ad agency had responded to John Oliver in a blog (warning: strong language) to defend his ads.

Willamette Week pointed out that the advertising agency had “received a $9.9 million taxpayer-funded contract for its advertising, which the state later increased to $21.4 million.”

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Posted by at 05:22 | Posted in Cover Oregon | 8 Comments |Email This Post Email This Post |Print This Post Print This Post
  • mike rose

    North’s kewt kommercial was sappy and incoherent from the get-go. It deserves every bit of Oliver’s cutting critique. Further, the Salem geniuses should not have approved such shoddy work from North, and insisted on better creative messaging…once again demonstrating their incompetence at managing this expensive train wreck.

  • Jane Cease is another adder

    The cost of the DEMbacle should be extracted from John Kitzhaber’s and every legisilator’s PERS who went along with such folly.

  • Jack Lord God

    For $100 per hour I could hire a pretty code programmer. For the $240M we spent I could hire five hundred of those programmers for two

    Assuming a website consisting of one million lines of code, that
    means each programmer would have to generate about four lines of code
    per day. In other words, this was a complete and total rip off.

    Got it now? This was no different than a bank heist, with Kitzhaber and the rest of the guards in on it.

  • rikie

    Those ads were really cute. Plus, they made me quit my job to become a stay-at-home artist now that I have health care for free.
    I applaud these efforts to get the word out.

    • .

      Well dung and shed.

  • .

    Geek AD! Send the DEM sunza beaches clouding the horizon on dung to search for the wreck of MalADsia 370 Andor discombobulated Emelia Earhart’s plight.

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